Causal mediation analysis for zero-inflated longitudinal data in the presence of treatment non-compliance and multiple mediators
存在处理不依从与多个中介时零膨胀纵向数据的因果中介分析
Understanding whether a digital marketing campaign is effective is central to designing effective customer engagement strategies. We analyze a large-scale, longitudinal promotional email campaign conducted by a U.S.\ retailer to evaluate how value-added incentives, such as free shipping, compare with traditional price discounts in influencing customer purchasing behavior. The analysis is complicated by non-compliance, due to not opening emails, multiple longitudinal…