Switchback Price Experiments with Forward-Looking Demand
Switchback experiments are widely used in pricing applications. We consider a retailer running such an experiment for the price of a single product, with infinite supply. In each period, the seller chooses a price from a set of predefined prices consisting of an original price and a few discounted price levels. The goal is to estimate the demand gradient at the original price to adjust the original price and improve revenue after the experiment. In our model, in each period,…