Learning from Double Positive and Unlabeled Data for Potential-Customer Identification
利用双重正例与未标记数据学习识别潜在客户
In this study, we propose a method for identifying potential customers in targeted marketing by applying learning from positive and unlabeled data (PU learning). We consider a scenario in which a company sells a product and can observe only the customers who purchased it. Decision-makers seek to market products effectively based on whether people have loyalty to the company. Individuals with loyalty are those who are likely to remain interested in the company even without…