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生成式营销组合建模：连接生成引擎优化、营销与业务影响AI 解读

Generative artificial intelligence changes how firms reach customers, but standard marketing data do not record how often users see and notice a firm's name in generated answers. We develop Generative Marketing Mix Modeling (GMMM) to estimate the causal effects of Generative Engine Optimization (GEO) and Generative Engine Marketing (GEM). For GEO, GMMM combines repeated generated answers with question counts, shares of use across generative systems, and notice probabilities.…

跨会话边界的上下文学习状态交接AI 解读

This study investigates the methodological and theoretical properties of session handover in applications that use large language models. A task may continue in a new session when the context reaches the model's input limit, when the application restarts, or when another agent is asked to finish the task. The application must then decide which information from the earlier session to pass on. We formulate handover as the transfer of a task-relative in-context learning (ICL)…

向量检索作为最近邻匹配：因果推断中的 RAG 政策学习AI 解读

We propose one-step and two-step methods for policy learning with retrieval-augmented generation (RAG). We formulate RAG-based action selection under the potential outcome framework. In the two-step method, vector search retrieves action-specific neighboring evidence in an embedding space, the generator estimates conditional expected outcomes or their contrasts, and a plug-in rule selects an action. This formulation connects action-specific vector search with…