Learning the Effect of Persuasion via Difference-In-Differences
通过双重差分学习说服效应
We develop a difference-in-differences framework to measure the persuasive impact of informational treatments on behavior in staggered treatment settings. We introduce two causal parameters, the forward and backward average persuasion rates on the treated, which refine the average treatment effect on the treated. The forward rate excludes cases of "preaching to the converted," while the backward rate omits "talking to a brick wall" cases. The backward rate coincides with the…