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实验项目收益的优化AI 解读

Experimentation in online digital platforms is used to inform decision making. Specifically, the goal of many experiments is to optimize a metric of interest. Null hypothesis statistical testing can be ill-suited to this task, as it is indifferent to the magnitude of effect sizes and opportunity costs. Given access to a pool of related past experiments, we discuss how experimentation practice should change when the goal is optimization. We survey the literature on empirical…

从大量弱效应实验中学习处理效应的协方差AI 解读

When primary objectives are insensitive or delayed, experimenters may instead focus on proxy metrics derived from secondary outcomes. For example, technology companies often infer the long-term impacts of product interventions from their effects on short-term user engagement signals. We consider the meta-analysis of many historical experiments to learn the covariance of treatment effects on these outcomes, which can support the construction of such proxies. Even when…

不完美替代指标下的长期因果推断：众多弱实验、代理与跨折矩AI 解读

Inferring causal effects on long-term outcomes using short-term surrogates is crucial to rapid innovation. However, even when treatments are randomized and surrogates fully mediate their effect on outcomes, it's possible that we get the direction of causal effects wrong due to confounding between surrogates and outcomes -- a situation famously known as the surrogate paradox. The availability of many historical experiments offer the opportunity to instrument for the surrogate…

协变量偏移下因果效应推广与迁移的分析框架AI 解读

Randomized experiments are an excellent tool for estimating internally valid causal effects with the sample at hand, but their external validity is frequently debated. While classical results on the estimation of Population Average Treatment Effects (PATE) implicitly assume random selection into experiments, this is typically far from true in many medical, social-scientific, and industry experiments. When the experimental sample is different from the target sample along…