Improving the Estimation of Lifetime Effects in A/B Testing via Treatment Locality
利用处理局部性改进 A/B 测试中的终身效应估计
Utilizing randomized experiments to evaluate the effect of short-term treatments on the short-term outcomes has been well understood and become the golden standard in industrial practice. However, as service systems become increasingly dynamical and personalized, much focus is shifting toward maximizing long-term outcomes, such as customer lifetime value, through lifetime exposure to interventions. Our goal is to assess the impact of treatment and control policies on…