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通过因果数据融合衡量礼品卡项目的增量收入AI 解读

Businesses regularly offer gift card programs to drive customer spending and increase engagement. A central question is how much incremental revenue these programs generate, and which channels drive it most efficiently. Measuring the incremental revenue associated with a gift card program is a challenging problem in causal inference, requiring a firm to infer how much each customer would have spent if they never received a gift card. Observational data on past customer…

随机拥堵下的实验设计与估计AI 解读

We study randomized experiments in a service system when stochastic congestion can arise from temporarily limited supply or excess demand. Such congestion gives rise to cross-unit interference between the waiting customers, and analytic strategies that do not account for this interference may be biased. In current practice, one of the most widely used ways to address stochastic congestion is to use switchback experiments that alternatively turn a target intervention on and…

利用截断策略梯度估计量估计非平稳环境中的治疗效应AI 解读

Randomized experiments (or A/B tests) are widely used to evaluate interventions in dynamic systems such as recommendation platforms, marketplaces, and digital health. In these settings, interventions affect both current and future system states, so estimating the global average treatment effect (GATE) requires accounting for temporal dynamics, which is especially challenging in the presence of nonstationarity; existing approaches suffer from high bias, high variance, or…

序贯重随机化切换实验AI 解读

Large-scale online platforms and marketplace systems often evaluate new policies through experiments that randomize treatment across operational units (e.g., geographies, regions, or clusters) over many time periods. In these settings, standard A/B testing can be inefficient or unreliable due to a limited number of units, substantial cross-unit heterogeneity, non-stationarity, and potential carryover across periods. We propose Sequentially-Rerandomized Switchback Experiments…

价格实验与干扰AI 解读

In this paper, we examine the biases that arise when firms run A/B tests on continuous parameters to estimate global treatment effects on performance metrics of interest; we particularly focus on price experiments to measure the price impact on quantity demanded, and on profit. In canonical A/B experimental estimators, biases emerge due to interference between market participants. We employ structural modeling and differential calculus to derive intuitive characterizations…

时间分布漂移下的最优经验风险最小化AI 解读

Temporal distribution shifts pose a key challenge for machine learning models trained and deployed in dynamically evolving environments. This paper introduces RIDER (RIsk minimization under Dynamically Evolving Regimes) which derives optimally-weighted empirical risk minimization procedures under temporal distribution shifts. Our approach is theoretically grounded in the random distribution shift model, where random shifts arise as a superposition of numerous unpredictable…

前瞻性需求下的交替价格实验AI 解读

We consider a retailer running a switchback experiment for the price of a single product, with infinite supply. In each period, the seller chooses a price $p$ from a set of predefined prices that consist of a reference price and a few discounted price levels. The goal is to estimate the demand gradient at the reference price point, with the goal of adjusting the reference price to improve revenue after the experiment. In our model, in each period, a unit mass of buyers…

识别高维结果空间中的稀疏处理效应AI 解读

Based on technological advances in sensing modalities, randomized trials with primary outcomes represented as high-dimensional vectors have become increasingly prevalent. For example, these outcomes could be week-long time-series data from wearable devices or high-dimensional neuroimaging data, such as from functional magnetic resonance imaging. This paper focuses on randomized treatment studies with such high-dimensional outcomes characterized by sparse treatment effects,…

双边市场实验中的干扰、偏差与方差：平台实验设计指引AI 解读

Two-sided marketplace platforms often run experiments to test the effect of an intervention before launching it platform-wide. A typical approach is to randomize individuals into the treatment group, which receives the intervention, and the control group, which does not. The platform then compares the performance in the two groups to estimate the effect if the intervention were launched to everyone. We focus on two common experiment types, where the platform randomizes…