Discrete Choice and Competitive Reactions: End-to-End Simulation with the R Package cash
离散选择与竞争反应:R 包 cash 的端到端模拟
Although discrete choice (choice-based conjoint) analysis has become a widely used technique for the elicitation of consumer preferences and hence a foundation for product design, to the best of our knowledge, there exists neither free and open-source nor commercial software that covers the game-theoretic simulation of competitive reactions among firms based on discrete choice models to improve decision making beyond traditional product (line) optimization. The R package…