The Privacy-Utility Trade-Off of Location Tracking in Ad Personalization
广告个性化中位置追踪的隐私与效用权衡
Firms collect vast amounts of behavioral and geographical data on individuals. While behavioral data captures an individual's digital footprint, geographical data reflects their physical footprint. Given the significant privacy risks associated with combining these data sources, it is crucial to understand their respective value and whether they act as complements or substitutes in achieving firms' business objectives. In this paper, we combine economic theory, machine…