Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Panel Experiments
基于实验设计的置信序列:面板实验中的风险缓解
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. Beyond aiding managerial decision-making, experiments mitigate risk by limiting the proportion of customers exposed to innovations. Since many experiments are conducted sequentially over time, an emerging strategy to further derisk the process is to allow managers to ``peek'' at the results as new data become available and stop the test if the results…