Online Testing of Subgroup Treatment Effects Based on Value Difference
基于价值差异的子群处理效应在线检验
Online A/B testing plays a critical role in the high-tech industry to guide product development and accelerate innovation. It performs a null hypothesis statistical test to determine which variant is better. However, a typical A/B test presents two problems: (i) a fixed-horizon framework inflates the false-positive errors under continuous monitoring; (ii) the homogeneous effects assumption fails to identify a subgroup with a beneficial treatment effect. In this paper, we…