A Privacy Budgeting Framework for Online Experimentation
在线实验的隐私预算框架
Firms perform online experiments with multi-armed bandits to personalize what consumers are shown while balancing exploration and exploitation. However, third-parties can infer consumers' underlying segments from observing which banners, ads, or recommendations consumers receive. To control this inference, we propose a privacy risk budget that firms can set ex ante to bound such third party belief updating using differential privacy. To spend this privacy risk budget, we…