Measuring Opportunity Cost with Stock Lifetime Value
用库存生命周期价值衡量机会成本
Measuring the long-term opportunity cost of interventions remains a critical challenge in e-commerce A/B testing. While strategic levers (such as dynamic pricing, ranking algorithms, and promotional campaigns) trigger shifts in consumer behaviour that persist over months, operational constraints necessitate fast decision-making cycles that are typically limited to weekly experimental windows. Standard metrics like revenue and conversion are inherently short-sighted, biasing…