Some Statistical and Data Challenges When Building Early-Stage Digital Experimentation and Measurement Capabilities
构建早期数字实验与测量能力的统计及数据挑战
Digital experimentation and measurement (DEM) capabilities -- the knowledge and tools necessary to run experiments with digital products, services, or experiences and measure their impact -- are fast becoming part of the standard toolkit of digital/data-driven organisations in guiding business decisions. Many large technology companies report having mature DEM capabilities, and several businesses have been established purely to manage experiments for others. Given the…