On Asymptotic Distributions and Confidence Intervals for LIFT Measures in Data Mining
数据挖掘 LIFT 指标的渐近分布与置信区间
A LIFT measure, such as the response rate, lift, or the percentage of captured response, is a fundamental measure of effectiveness for a scoring rule obtained from data mining, which is estimated from a set of validation data. In this article, we study how to construct confidence intervals of the LIFT measures. We point out the subtlety of this task and explain how simple binomial confidence intervals can have incorrect coverage probabilities, due to omitting variation from…