Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model
实时追踪媒体对选民选择的影响:贝叶斯动态联合模型
Commonly used methods of evaluating the impact of marketing communications during political elections struggle to account for respondents’ exposures to these communications due to the problems associated with recall bias. In addition, they completely fail to account for the impact of mediated or earned communications, such as newspaper articles or television news, that are typically not within the control of the advertising party, nor are they effectively able to monitor…