Sensitivity and Early Detection of Bayesian Causal Impact Models for Marketing Interventions
营销干预中贝叶斯因果影响模型的敏感性与早期检测
Marketing systems frequently undergo operational changes that may affect performance, making timely detection of adverse effects essential for decision making. While Bayesian Causal Impact models are widely used to estimate the causal effects of interventions, their ability to support early operational monitoring remains less explored. This paper proposes a simulation based framework to evaluate the sensitivity and detection capabilities of Bayesian causal impact analysis…