Robust and efficient multiple-unit switchback experimentation
稳健高效的多单位交替实验
User-randomized A/B testing has emerged as the gold standard for online experimentation. However, when this kind of approach is not feasible due to legal, ethical or practical considerations, experimenters have to consider alternatives like item-randomization. Item-randomization is often met with skepticism due to its poor empirical performance. To fill this gap, in this paper we introduce a novel and rich class of experimental designs, "Regular Balanced Switchback Designs"…