CATS: Clustering-Aggregated and Time Series for Business Customer Purchase Intention Prediction
CATS:用于客户购买意向预测的聚类聚合与时间序列方法
Accurately predicting customers' purchase intentions is critical to the success of a business strategy. Current researches mainly focus on analyzing the specific types of products that customers are likely to purchase in the future, little attention has been paid to the critical factor of whether customers will engage in repurchase behavior. Predicting whether a customer will make the next purchase is a classic time series forecasting task. However, in real-world purchasing…