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Generative Marketing Mix Modeling: A Causal Inference Framework Linking GEO and GEM to Business Impact

生成式营销组合建模:连接生成引擎优化、营销与业务影响

Generative artificial intelligence changes how firms reach customers, but standard marketing data do not record how often users see and notice a firm's name in generated answers. We develop Generative Marketing Mix Modeling (GMMM) to estimate the causal effects of Generative Engine Optimization (GEO) and Generative Engine Marketing (GEM). For GEO, GMMM combines repeated generated answers with question counts, shares of use across generative systems, and notice probabilities.…

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Testing selection on observables in parametric models with refreshment samples

利用补充样本检验参数模型中的可观测变量选择假设

In panels with sample selection (that may occur due to attrition, nonresponse, etc.), the assumption of selection on observables (missing at random, MAR) is commonly imposed despite often being implausible. However, this assumption becomes testable when a refreshment sample is available. We develop a statistical test of MAR based on a distance between two estimated distributions: one obtained using the standard inverse probability weighting (IPW) that is valid under MAR and…

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Optimal Linear Functional Estimation for Proportionally High-Dimensional Linear Models

比例高维线性模型中的最优线性泛函估计

We study estimation of a linear functional in random-design linear models when $γ=p/n \in (1, \infty)$ under the dense regime where the design covariance is unknown, and neither the regression vector nor the precision matrix is assumed sparse. Suppose the spectrum of the design covariance belongs to $[\ell,L]$, we establish the minimax mean squared rate for the linear functional has the order $n^{-α(κ,γ)}$, where the exponent $α(κ,γ)$ has an explicit elliptic-integral…

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From Good Starts to Optimal Inference: Generalized Latent Factor Models with Missingness and Implicit Regularization

缺失数据下广义潜因子模型的初始化、隐式正则化与推断

Generalized latent factor models provide a flexible framework for analyzing high-dimensional non-Gaussian data, but principled estimation and uncertainty quantification under missingness remain substantially less developed. We develop a theory that connects a computationally tractable nonconvex procedure directly to statistical inference for nonlinear latent factor models with exponential-family links and partially observed entries. Our procedure combines a link-aware…

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Generalized Covariance Estimator under Misspecification

模型误设下的广义协方差估计量

This paper investigates the properties of the Generalized Covariance (GCov) estimator under misspecification with application to processes with local explosive patterns, such as causal-noncausal processes. We show that GCov is consistent and has an asymptotically Normal distribution under misspecification. Then, we construct GCov-based Wald-type and score-type tests to test one specification against the other, all of which follow a $χ^2$ distribution. We validate the…

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Privacy-Preserving Causal Meta-Mediation Analysis with Survival Outcomes

生存结局的隐私保护因果元中介分析

Privacy and data-governance constraints often prevent pooling individual-level data across studies, limiting the use of conventional approaches for causal media- tion analysis in multicenter settings. We propose a federated causal meta-mediation framework for right-censored time-to-event outcomes that enables collaborative es- timation without sharing individual-level data. Our framework targets natural indirect effects in a prespecified population by combining information…

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Efficient Canonical Correlation Analysis with Sparsity

高效稀疏典型相关分析

In high-dimensional settings, Canonical Correlation Analysis (CCA) often fails, and existing sparse methods force an untenable choice between computational speed and statistical rigor. This work introduces a fast and provably consistent sparse CCA algorithm (ECCAR) that resolves this trade-off. We formulate CCA as a high-dimensional reduced-rank regression problem, which allows us to derive consistent estimators with high-probability error bounds without relying on…

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Market-Informed Networks for Modeling and Forecast Evaluation of Financial Extremes

利用市场信息网络建模并评估金融极端事件预测

Modeling the joint distribution of extreme values in high-dimensional financial time series is challenging because extremes are sparse and locally extreme observations are not necessarily extreme relative to their full marginal distribution. To address this, we introduce a time-dependent network Hüsler-Reiss model in which market-informed adjacency matrices determine how strongly observations contribute to the estimation. We propose binary and weighted specifications,…

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Changes-in-Changes for Ordered Choice Models with Underreporting

存在低报的有序选择模型中的变化中变化方法

We develop a Difference-in-Differences framework for discrete, ordered outcomes subject to underreporting. Such outcomes commonly arise in self-reported surveys on socially undesirable or stigmatized behaviors, where respondents may conceal their true behavior. For a discrete Changes-in-Changes model that is shown to admit an equivalent threshold-crossing representation, we derive nonparametric bounds for the counterfactual and factual outcome distributions as well as for…

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Statistical analysis of Inverse Entropy-regularized Reinforcement Learning

熵正则化逆强化学习的统计分析

Inverse reinforcement learning aims to infer the reward function that explains expert behavior observed through trajectories of state--action pairs. A long-standing difficulty in classical IRL is the non-uniqueness of the recovered reward: many reward functions can induce the same optimal policy, rendering the inverse problem ill-posed. In this paper, we develop a statistical framework for Inverse Entropy-regularized Reinforcement Learning that resolves this ambiguity by…

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Small noise asymptotics for linear parabolic SPDEs in two space dimensions with unknown damping factors

未知阻尼参数下二维线性抛物型随机偏微分方程的小噪声渐近分析

We study parametric estimation for second order linear parabolic stochastic partial differential equations in two space dimensions with a small volatility parameter driven by a $Q$-Wiener process with an unknown damping parameter using high frequency spatio-temporal data. We first provide an estimator for the damping parameter of the $Q$-Wiener process utilizing realized quadratic variations based on spatial and temporal increments. We next propose minimum contrast…

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Bayesian Variable Selection for High-Dimensional Predictors with Missing Psychometric Outcomes

心理测量结局缺失时高维预测变量的贝叶斯选择

High-dimensional, multimodal predictors and partially observed multivariate outcomes are common in psychometric research. However, existing regularization methods often do not accommodate hierarchical predictor structures and are primarily designed for univariate outcomes. We propose SHIM, a Bayesian framework for structured variable selection that combines hierarchical horseshoe shrinkage with a Bayesian treatment of missing outcomes. The framework jointly accommodates…

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Discretization in covariate-adaptive randomization: gains and losses

协变量自适应随机化中的离散化:收益与损失

Covariate-adaptive randomization(CAR) is widely implemented in clinical trials to balance prognostic covariates across treatment arms. Continuous covariates are often discretized into strata in practice, yet their consequences are not clearly understood. This paper provides a comprehensive study of the impact of discretization on both the CAR design process and the inferential results thereafter. We establish the asymptotic properties of both imbalance measures and treatment…

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Triple Difference Designs with Heterogeneous Treatment Effects

异质性处理效应下的三重差分设计

Triple difference designs have become increasingly popular in empirical economics. The advantage of a triple difference design is that, within a treatment group, it allows another subgroup of the population -- potentially less impacted by the treatment -- to serve as a comparison for the subgroup of interest. While literature on difference-in-differences has discussed heterogeneity in treatment effects between treated and control groups or over time, relatively little…

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Partial identification and unmeasured confounding with multiple treatments and multiple outcomes

多处理、多结果与未测混杂下的部分识别

Estimating the health effects of multiple air pollutants is a crucial problem in public health, but one that is difficult due to unmeasured confounding bias. Motivated by this issue, we develop a framework for partial identification of causal effects in the presence of unmeasured confounding in settings with multiple treatments and multiple outcomes. Under a factor confounding assumption, we show that joint partial identification regions for multiple estimands can be more…

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Identification in Linear Quantile Panel Models

线性分位数面板模型的识别

This paper studies identification in linear quantile panel models with unrestricted individual heterogeneity when the number of time periods is fixed and small. We impose strict exogeneity, whereby the conditional quantile restriction holds given the individual's complete regressor history and latent individual effect, but otherwise allow the disturbances to be arbitrarily dependent over time.

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Online Change-Point Monitoring for Object-valued Time Series

对象值时间序列的在线变点监测

We develop closed- and open-end procedures for monitoring changes in the marginal distribution of object-valued time series. The method combines two distance-based Hilbert-space embeddings, a monitoring-time-dependent projection, and self-normalization. It is computable entirely from pairwise distances, does not require long-run variance estimation, and admits exact recursive updates. Under weak temporal dependence, the closed-end null limit is a pivotal Brownian functional.…

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Regression Discontinuity Designs Under Interference

存在干扰时的断点回归设计

We extend the continuity-based framework to Regression Discontinuity Designs (RDDs) to identify and estimate causal effects under interference when units are connected through a network. Assignment to an "effective treatment," combining the individual treatment and a summary of neighbors' treatments, is determined by the unit's score and those of interfering units, yielding a multiscore RDD with complex, multidimensional boundaries. We characterize these boundaries and…

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Random Jump Intensities and Bernstein Density Estimation in Ergodic Basic Affine Jump-Diffusion Processes

遍历基本仿射跳跃扩散中的随机跳跃强度与 Bernstein 密度估计

This paper develops a random-effects extension of the ergodic basic affine jump-diffusion (BAJD) model for a population of independent trajectories with individual unobserved jump intensities and common structural parameters. Under continuous-time observation, each intensity is estimated by the empirical jump frequency. We establish the strong consistency and stable mixed-normal limit of this estimator as the observation horizon tends to infinity. The estimated intensities…

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Partial Identification from Bunching at Kinks and Notches

利用折点与跳点处聚集行为进行部分识别

This paper proposes a partial identification approach to using choices around a kink or notch as a means to overcome endogeneity in a general nonparametric choice model. I show that observed choices are informative about the joint distribution of two counterfactual choices, which leads naturally to analyzing bunching using tools from causal inference. I define as the parameter of interest an average treatment effect among bunchers, which nests the traditional elasticity…

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When Is GMM Actually LATE? Weighting Matrices and Causal Interpretation in Overidentified IV

GMM 何时具有 LATE 解释?过度识别工具变量中的权重矩阵与因果含义

Under heterogeneous treatment effects, the weighting matrix of overidentified IV-GMM selects the estimand, not just its precision. We characterize the selection exactly: for any parameter-free weighting-matrix map, the GMM estimand is a sum-to-one combination of instrument-specific Wald estimands, with closed-form weights and an exact non-negativity condition; efficient weighting adds a heterogeneity penalty. Continuously updated GMM exits this class through a variance-score…

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Parameter Identification and Inference in Discretely Sampled or Temporally Aggregated Autoregressions

离散抽样或时间聚合自回归模型的参数识别与推断

I consider an AR($p$) process that is observed every $q$ periods, either as a snapshot (stock variable) or as a sum over the sampling interval (flow variable). I first characterize the resulting ARMA process followed by observables. Under fairly mild assumptions, I then derive the identified set for general lag lengths $p \in \mathbb{N}$ and sampling frequencies $q \in \mathbb{N}$, I bound its cardinality, and I provide an algorithm to compute all candidate points and…

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Fixed-Population Causal Inference for Models of Equilibrium

均衡模型中的固定总体因果推断

In contrast to problems of interference in (exogenous) treatments, models of interference in unit-specific (endogenous) outcomes do not usually produce a reduced-form representation where outcomes depend on other units' treatment status only at a short network distance, or only through a known exposure mapping. This remains true if the structural mechanism depends on outcomes of peers only at a short network distance, or through a known exposure mapping. In this paper, we…

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Compound decisions and empirical Bayes via Bayesian nonparametrics

通过贝叶斯非参数方法研究复合决策与经验贝叶斯

We study compound decision theory from a nonparametric Bayesian perspective, with particular emphasis on their relationship to empirical Bayes (EB) procedures. Motivated by the sharp risk guarantees available for EB procedures based on the nonparametric maximum likelihood estimator (NPMLE), we investigate whether analogous guarantees can be established for fully Bayesian decision rules. In a class of Gaussian compound decision problems, we show that the fully Bayesian…

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