Measuring Equity: Funnel Representation Measurement
公平性的测量:产品漏斗中的群体代表性
We present a methodology to measure the gender representation for online product funnels. It is a part of the overall equity framework to better understand our products through funnel analysis. By leveraging the coarsened exact matching method from causal inference literature, we show that the funnel survival ratio metric we design can detect the representation differences inherent in our products. Understanding how big the representation differences are between different…