Beyond utility: incorporating eye-tracking, skin conductance and heart rate data into cognitive and econometric travel behaviour models
超越效用:将眼动、皮肤电导与心率纳入出行行为模型
Choice models for large-scale applications have historically relied on economic theories (e.g. utility maximisation) that establish relationships between the choices of individuals, their characteristics, and the attributes of the alternatives. In a parallel stream, choice models in cognitive psychology have focused on modelling the decision-making process, but typically in controlled scenarios. Recent research developments have attempted to bridge the modelling paradigms,…