Coarse Personalization
粗粒度个性化:联合分群与处理配置
With advances in estimating heterogeneous treatment effects, firms can personalize and target individuals at a granular level. However, feasibility constraints limit full personalization. In practice, firms choose segments of individuals and assign a treatment to each segment to maximize profits: We call this the coarse personalization problem. We propose a two-step solution that simultaneously makes segmentation and targeting decisions. First, the firm personalizes by…