Causal Estimation of User Learning in Personalized Systems
个性化系统中用户学习效应的因果估计
In online platforms, the impact of a treatment on an observed outcome may change over time as 1) users learn about the intervention, and 2) the system personalization, such as individualized recommendations, change over time. We introduce a non-parametric causal model of user actions in a personalized system. We show that the Cookie-Cookie-Day (CCD) experiment, designed for the measurement of the user learning effect, is biased when there is personalization. We derive new…