Choosing a Proxy Metric from Past Experiments
利用历史实验选择代理指标
In many randomized experiments, the treatment effect of the long-term metric (i.e. the primary outcome of interest) is often difficult or infeasible to measure. Such long-term metrics are often slow to react to changes and sufficiently noisy they are challenging to faithfully estimate in short-horizon experiments. A common alternative is to measure several short-term proxy metrics in the hope they closely track the long-term metric -- so they can be used to effectively guide…