Improving precision of A/B experiments using trigger intensity
利用触发强度提高 A/B 实验精度
In industry, online randomized controlled experiment (a.k.a. A/B experiment) is a standard approach to measure the impact of a causal change. These experiments have small treatment effect to reduce the potential blast radius. As a result, these experiments often lack statistical significance due to low signal-to-noise ratio. A standard approach for improving the precision (or reducing the standard error) focuses only on the trigger observations, where the output of the…