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Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Panel Experiments

基于实验设计的置信序列:面板实验中的风险缓解

Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. Beyond aiding managerial decision-making, experiments mitigate risk by limiting the proportion of customers exposed to innovations. Since many experiments are conducted sequentially over time, an emerging strategy to further derisk the process is to allow managers to ``peek'' at the results as new data become available and stop the test if the results…

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Bias-Variance Tradeoff of Matching Prior to Difference-in-Differences When Parallel Trends is Violated

平行趋势违反时双重差分前匹配的偏差—方差权衡

Quasi-experimental causal inference methods have become central in empirical operations management for guiding managerial decisions. Among these, empiricists utilize the Difference-in-Differences (DiD) estimator, which relies on the parallel trends assumption. To improve its plausibility, researchers often match treated and control units before applying DiD, with the intuition that matched groups are more likely to evolve similarly absent treatment. Existing work that…

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Benefits and Costs of Adaptive Sampling

自适应抽样的收益与成本

Multi-armed bandits are widely used for sequential experimentation in clinical trials, recommendation systems, and online platforms. While regret minimization and valid inference from adaptively collected data have each been studied extensively, a basic question remains: when does adaptivity \emph{improve estimation precision} relative to uniform designs, and how should inference be balanced against the online cost of experimentation? We first study arm-level mean estimation…

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Minimizing Type 2 Errors in an Experiment-Rich Regime via Optimal Resource Allocation

实验密集环境下通过最优资源配置降低第二类错误

Randomized experiments (often known as "A/B tests") are widely used to evaluate product and service innovations. We study how to allocate limited experimentation resources across M concurrent experiments in an experiment-rich regime. Existing work on allocation has predominantly focused on minimizing the worst-case mean squared error (MSE) of estimated treatment effects, which favors experiments with larger (and typically unknown) outcome variance. While appropriate for…

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Anytime-Valid Linear Models and Regression Adjusted Causal Inference in Randomized Experiments

随时有效的线性模型推断与随机实验中的回归调整因果推断

Linear models are foundational tools in statistics and ubiquitous across the applied sciences. However, conventional statistical inference -- such as $t$-tests and $F$-tests -- are only valid at fixed sample sizes, making them unsuitable for sequential settings such as online A/B testing. We develop an anytime-valid theory of inference for the linear model, introducing sequential analogues of classical tests and confidence sets that provide Type-I error control and coverage…

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Benefits and costs of matching prior to a Difference in Differences analysis when parallel trends does not hold

平行趋势不成立时,双重差分分析前匹配的收益与成本

The Difference in Difference (DiD) estimator is a popular estimator built on the "parallel trends" assumption, which is an assertion that the treatment group, absent treatment, would change "similarly" to the control group over time. To bolster such a claim, one might generate a comparison group, via matching, that is similar to the treated group with respect to pre-treatment outcomes and/or pre-treatment covariates. Unfortunately, as has been previously pointed out, this…

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Using Machine Learning to Test Causal Hypotheses in Conjoint Analysis

利用机器学习检验联合分析中的因果假设

Conjoint analysis is a popular experimental design used to measure multidimensional preferences. Researchers examine how varying a factor of interest, while controlling for other relevant factors, influences decision-making. Currently, there exist two methodological approaches to analyzing data from a conjoint experiment. The first focuses on estimating the average marginal effects of each factor while averaging over the other factors. Although this allows for…

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