Setting the duration of online A/B experiments
如何设定在线 A/B 实验的持续时间
In designing an online A/B experiment, it is crucial to select a sample size and duration that ensure the resulting confidence interval (CI) for the treatment effect is the right width to detect an effect of meaningful magnitude with sufficient statistical power without wasting resources. While the relationship between sample size and CI width is well understood, the effect of experiment duration on CI width remains less clear. This paper provides an analytical formula for…