Sequentially-Rerandomized Switchback Experiments
序贯重随机化切换实验
Large-scale online platforms and marketplace systems often evaluate new policies through experiments that randomize treatment across operational units (e.g., geographies, regions, or clusters) over many time periods. In these settings, standard A/B testing can be inefficient or unreliable due to a limited number of units, substantial cross-unit heterogeneity, non-stationarity, and potential carryover across periods. We propose Sequentially-Rerandomized Switchback Experiments…