Personalized Policy Learning through Discrete Experimentation: Theory and Empirical Evidence
通过离散实验学习个性化连续策略:理论与实证证据
Randomized Controlled Trials (RCTs), or A/B testing, have become the gold standard for optimizing various operational policies on online platforms. However, RCTs on these platforms typically cover a limited number of discrete treatment levels, while the platforms increasingly face complex operational challenges involving optimizing continuous variables, such as pricing and incentive programs. The current industry practice involves discretizing these continuous decision…