Estimating Causal Effects of Multi-Aspect Online Reviews with Multi-Modal Proxies
利用多模态代理变量估计在线评论多维属性的因果效应
Online reviews enable consumers to engage with companies and provide important feedback. Due to the complexity of the high-dimensional text, these reviews are often simplified as a single numerical score, e.g., ratings or sentiment scores. This work empirically examines the causal effects of user-generated online reviews on a granular level: we consider multiple aspects, e.g., the Food and Service of a restaurant. Understanding consumers' opinions toward different aspects…