A Markov-Chain Model for Multivariate Magazine-Exposure Distributions
多元杂志阅读接触次数分布的马尔可夫链模型
A multivariate magazine-exposure model that generalizes Danaher's univariate model is developed. Let S i be the number of issues of magazine i a person reads (Si = 0, 1, …, ki , i = 1, …, m). My Markov-chain model considers both within- and between-magazine correlation with the result that S1,…., S m are conditionally independent given the reading outcome for the first issue of each magazine. I am ultimately interested in modeling S T = σ m i=1 Si , the total number of…