Inferring Causal Effect of a Digital Communication Strategy under a Latent Sequential Ignorability Assumption and Treatment Noncompliance
潜在序贯可忽略性假设与处理不依从下的数字沟通策略因果效应推断
Organizations are increasingly relying on digital communications, such as targeted e-mails and mobile notifications, to engage with their audiences. Despite the evident advantages like cost-effectiveness and customization, assessing the effectiveness of such communications from observational data poses various statistical challenges. An immediate challenge is to adjust for targeting rules used in these communications. When digital communications involve a sequence of e-mails…