Dynamic Two Stage Modeling for Category-Level and Brand-Level Purchases Using Potential Outcome Approach With Bayes Inference
基于潜在结果与贝叶斯推断的品类及品牌购买动态两阶段模型
We propose an econometric two-stage model for category-level purchase and brand-level purchase that allows for simultaneous brand purchases in the analysis of scanner panel data. The proposed model formulation is consistent with the traditional theory of consumer behavior. We conduct Bayesian estimation with the Markov chain Monte Carlo algorithm for our proposed model. The simulation studies show that previously proposed related models can cause severe bias in predicting…