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零售客户层面的贸易促销建模：约束参数层级模型的应用AI 解读

We consider the problem of utilizing data at the retail/market level on sales and marketing mix variables to help manufacturers optimize the allocation of trade promotional budgets across areas. Major consumer packaged goods manufacturers budget at least one-half of their total marketing expenses to trade promotions. Trade promotional deals are designed to encourage retailers to promote products by temporarily reducing the price, putting them in in-store displays, or…

零售客户层面的贸易促销建模：约束参数层级模型应用AI 解读

We consider the problem of utilizing data at the retail/market level on sales and marketing mix variables to help manufacturers optimize the allocation of trade promotional budgets across areas. Major consumer packaged goods manufacturers budget at least one-half of their total marketing expenses to trade promotions. Trade promotional deals are designed to encourage retailers to promote products by temporarily reducing the price, putting them in in-store displays, or…

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