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购买数量与时机的联合分布模型AI 解读

Prediction of purchase timing and quantity decisions of a household is an important element for success of any retailer. This is especially so for an online retailer, as the traditional brick-and-mortar retailer would be more concerned with total sales. A number of statistical models have been developed in the marketing literature to aid traditional retailers in predicting sales and analyzing the impact of various marketing activities on sales. However, there are two…

零售客户层面的贸易促销建模：约束参数层级模型的应用AI 解读

We consider the problem of utilizing data at the retail/market level on sales and marketing mix variables to help manufacturers optimize the allocation of trade promotional budgets across areas. Major consumer packaged goods manufacturers budget at least one-half of their total marketing expenses to trade promotions. Trade promotional deals are designed to encourage retailers to promote products by temporarily reducing the price, putting them in in-store displays, or…

零售客户层面的贸易促销建模：约束参数层级模型应用AI 解读

We consider the problem of utilizing data at the retail/market level on sales and marketing mix variables to help manufacturers optimize the allocation of trade promotional budgets across areas. Major consumer packaged goods manufacturers budget at least one-half of their total marketing expenses to trade promotions. Trade promotional deals are designed to encourage retailers to promote products by temporarily reducing the price, putting them in in-store displays, or…