Interactive Graphical Methods in the Analysis of Customer Panel Data
消费者面板数据分析中的交互式图形方法
The study of complex market phenomena is often supported by data gathered from panels of customer households. Recent advances in statistical graphics research help analysts do justice to the richness of such data. The authors describe a graphical approach based on the use of simple linked plots in which case identity is preserved. The expressive power of these plots is enhanced by a variety of interactions such as painting and identification. The authors also introduce the…