Capture-Recapture Methods for Data on the Activation of Applications on Mobile Phones
移动应用激活数据的捕获—再捕获方法
This work is concerned with the analysis of marketing data on the activation of applications (apps) on mobile devices. Each application has a hashed identification number that is specific to the device on which it has been installed. This number can be registered by a platform at each activation of the application. Activations on the same device are linked together using the identification number. By focusing on activations that took place at a business location, one can…