论文检索

同伴效应的随机化推断AI 解读

Xinran Lia, Peng Dingb*, Qian Linc, Dawei Yangd & Jun S. Liuaa Department of Statistics, Harvard University, Cambridge, MA; b Department of Statistics, University of California, Berkeley, CA; c Center for Statistical Science, Department of Industrial Engineering, Tsinghua University, Beijing, P. R. China; d Bureau of Personnel of Chinese Academy of Sciences & School of Education of Peking University, Beijing, P. R. ChinaSupplementary materials for this article are available…

评估电子邮件营销活动效果的贝叶斯推断AI 解读

Email marketing has been an increasingly important tool for today’s businesses. In this article, we propose a counting-process-based Bayesian method for quantifying the effectiveness of email marketing campaigns in conjunction with customer characteristics. Our model explicitly addresses the seasonality of data, accounts for the impact of customer characteristics on their purchasing behavior, and evaluates effects of email offers as well as their interactions with customer…