A segment‐level hazard approach to studying household purchase timing decisions
家庭购买时点决策的分群风险率方法
Abstract The increasing availability of customer‐level data and the willingness of marketers to customize the timing of their offers to consumers makes the accurate segment‐level description of household purchase timing decisions a compelling issue. In this paper we employ a finite mixture accelerated failure time model to identify and characterize household segments in terms of their purchasing rates and their propensity to accelerate purchases due to marketing mix…