Penalized and Constrained Optimization: An Application to High-Dimensional Website Advertising
惩罚与约束优化：高维网站广告中的应用
Firms are increasingly transitioning advertising budgets to Internet display campaigns, but this transition poses new challenges. These campaigns use numerous potential metrics for success (e.g., reach or click rate), and because each website represents a separate advertising opportunity, this is also an inherently high-dimensional problem. Further, advertisers often have constraints they wish to place on their campaign, such as targeting specific sub-populations or…