From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence, and Visit Behavior
从亚马逊到苹果:在线零售销售、购买发生与访问行为建模
In this study, we propose a multivariate stochastic model for Web site visit duration, page views, purchase incidence, and the sale amount for online retailers. The model is constructed by composition from carefully selected distributions and involves copula components. It allows for the strong nonlinear relationships between the sales and visit variables to be explored in detail, and can be used to construct sales predictions. The model is readily estimated using maximum…